Tuesday, February 6, 2007

Pokyu the Pufferfish

As promised, here is Pokyu! Ernest approached me to co-design a package for a dehumidifying product that his aunt was promoting, some silica stuff. We came up with the idea of Japanese-looking packaging with a puffer fish mascot. You know, the fish soaks up water and puffs up...
Basically the idea was to make it as "Japanese" as possible, thus the jap words and the rectangle eyes for the cuddly fish. So here's the front of the packet:





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